Lukacs and commodity fetish


Thence objectified , the market appears as if self-regulated by fluctuating supply and demand because, in pursuit of profit, the consumers of the products ceased to perceive the human co-operation among capitalists that is the true engine of the market where commodities are bought and sold; such is the domination of things in the market. It produces and reproduces this structure in so far as it takes possession of society. Journal of Socialist Theory. As the commodity becomes universally dominant, this situation changes radically and qualitatively. In this draft of a party platform, which was named after his party alias, he argued for a democratic dictatorship of workers and peasants in Hungary. In them the relations between men that lie hidden in the immediate commodity relation, as well as the relations between men and the objects that should really gratify their needs, have faded to the point where they can be neither recognised nor even perceived. But that is not all.
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Commodity fetishism

Notes on 'Capitalism as Religion ' ". It is important to remember, as philosopher Slavoj Zizek points out, that according to Marx, we cannot see the commodity fetish as simply an illusion to be dispelled by critical awareness -- hence Marx's "theological niceties" -- it is instead not a secret, as everyone well knows, that it is a concrete unit of open social exchange, as for example a coin which is treated not as a physical, perishable thing -- since it is replaced automatically by the mint. Karl Marx created this term, borrowing the notion of the fetish from anthropology, where it refers to a sacred or symbolic object that according to its worshippers has supernatural power. In Postmodernism, or, the Cultural Logic of Late Capitalism , the Marxist theorist Fredric Jameson linked the reification of information and knowledge to the post-modern distinction between authentic knowledge experience and counterfeit knowledge vicarious experience , which usually is acquired through the mass communications media. The commodity seems to be imbued with human powers, becoming a fetish of those powers. As such, commodity fetishism transforms the subjective , abstract aspects of economic value into objective , real things that people believe have intrinsic value. The notebooks indicate that Marx was especially interested in the concept of fetishism — its nature, its origins, and the difference between ancient and modern forms of fetishism.
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Introduction to Karl Marx, Module on Fetishism

As against this, the commodity-form, and the value-relation of the products of labour within which it appears, have absolutely no connection with the physical nature of the commodity and the material relations arising out of this. The sociologists Frank Furedi and Ulrich Beck studied the development of commodified types of knowledge in the business culture of "risk prevention" in the management of money. An illusion that can be dispelled via the Marxist method or proletarian consciousness. As it relates to commodities specifically, commodity fetishism is the belief that value inheres in commodities instead of being added to them through labor. The object of Marxist critique is to reveal the social relations that are hidden behind relations among objects, and to reveal the creativity of the worker hidden behind the objectification of human beings.
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Lukacs and commodity fetish
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Lukacs and commodity fetish
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commodity fetishism

Lukacs and commodity fetish



Description: The abstract enmity between sense and spirit is necessary so long as the human feeling for nature, the human sense of nature, and, therefore, also the natural sense of man, are not yet produced by man's own labour. The work of social relations seems to be conducted by commodities amongst themselves, out in the marketplace. In the work of the semiotician Baudrillard, commodity fetishism is deployed to explain subjective feelings towards consumer goods in the "realm of circulation", that is, among consumers. Sign in to annotate.

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